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Whether it’s a full-page ad, a special advertising section or anything in between, advertising with Mountain View Publishing is a great way to reach adults in our community who are ready to spend money! Here in Hanover, Image, Woodstock Magazine and Trend Watch targets its distribution to affluent individuals through qualitative and quantitative analysis as outlined below and mails each of our magazines free of charge to those households.

We intentionally print each magazine on high quality paper so that our readers can put it on their coffee tables and come back to it over and over so an ad in print is a great way to remain top of mind with potential customers.

Download Our Media Kit

 

Please call us at 603.643.1830, email Bob Frisch at rcfrisch1@comcast.net or complete the form here for more information.

Demographics & Circulation

GENDER

Male……………….41%

Female…………….59%

READERSHIP

30-39…………………..15%

40-49…………………..38%

50-59…………………..32%

60+…………………….15%

 

EDUCATION

High School graduate or higher……93.4%

Bachelor’s degree or higher……….50.7%

INCOME

$75,000 to $200,000……76%

$200,000+………………24%

 

MARITAL STATUS

Single……………..15%

Married……………85%

REAL ESTATE

Own at least one SECOND Home(House/Condo)…………39%

 

Our Readers

  • Are home-improvement shoppers
  • Buy books
  • Buy fine jewelry and watches
  • Buy home furnishings
  • Buy kitchen appliances
  • Buy apparel
  • Have a minimum of 2 revolving credit accounts
  • Regularly read magazines & news
  • Report interest in the cultural arts
  • Report interest in organic and prepared foods
  • Have a propensity for fitness
  • Enjoy travel in the US and abroad
  • Give to charities
  • Enjoy eating out
  • Report interest in wines & spirits
  • Are environmentally conscious

Strategic Circulation Breakdown

Each quarter, 19,000 copies (76,000 yearly) of Here in Hanover, Woodstock Magazine and Image are printed, distributed and mailed free throughout the market, targeting affluent residents and visitors. Using the national average of 2.5 readers/household gives you close to 50,000 combined readers each quarter.

Strategic Circulation Breakdown for Mountain View Publishing

Where exactly are our magazines mailed and distributed?

NH TOWNS

Hanover, Etna, Lyme, Lyme Center, Orford, Lebanon, West Lebanon, Enfield, Enfield Center, Canaan, Cornish, Cornish Flat, Plainfield, Meriden, Claremont, Charlestown, Goshen, Newport, Guild, Sunapee, Newbury, Croydon, Grantham, Georges Mills, Springfield, New London, Wilmot, Elkins, Andover, North Sutton, South Sutton, and Warner.

VT TOWNS

Bradford, Fairlee, Thetford, East Thetford, Norwich, Strafford, South Strafford, Sharon, Randolph and Randolph Center, Wilder, Hartford, White River Junction, North Hartland, Hartland, Quechee, Barnard, Pomfret, Woodstock, South Woodstock, Windsor, Ascutney, Brownsville, Reading, Springfield, North Springfield and Chester.

Hotels and Inns

Our magazines are available at The Hanover Inn, Six South Street Hotel, Dowd’s Inn, Trumbull House Bed & Breakfast, Residence Inn, Courtyard Marriott,  Applebutter Inn, Apple Hill Inn, Ardmore Inn, Shire Motel, Village Inn at Woodstock, Woodstock Inn & Resort, Woodstocker Inn, Elements Hotel, Maple Leaf Inn, Sleep Woodstock, 506 on the River Inn, Braeside Motel, Resort, Jackson House Inn, Parker House Inn, Quality Inn, Quechee Inn at Marshland Farm, Kedron Valley Inn, and Mountain Edge Resort & Spa in Sunapee.

Other Locations

Hanover Chamber of Commerce, Lebanon Chamber of Commerce, Springfield Regional Planning Commission, Woodstock Chamber of Commerce,  Lake Sunapee Region Chamber of Commerce, Quechee Club, and at a number of local businesses and Doctor/ Dental offices.

Newsstands

Our magazines are available at the Dartmouth Bookstore, Dan & Whit’s and the Food Co-ops in Lebanon and White River Junction and the Co-op Market at 43 Lyme Road.  (Newsstand price $4.95).

Subscriptions

Subscriptions are also available at a premium price of $19.95 per year (4 Issues).

11 Facts About Magazines

  1. Magazine readership has grown over the past five years. (Source: MRI)
  2. Average paid subscriptions reached nearly 300 million in 2009. (Source: MPA estimates based on ABC first and second half 2009 data)
  3. 4 out of 5 adults read magazines. (Source: MRI)
  4. Magazines deliver more ad impressions than TV or Web in a  half-hour period. (Source: McPheters & Company)
  5. Magazine readership in the 18 to 34 segment is growing. (Source: MRI)
  6. Since Facebook was founded, magazines gained more than one million young adult readers. (Source: MRI)
  7. The average reader spends 43 minutes reading each issue. (Source: MRI)
  8. Magazines are the No. 1 medium of engagement — across all dimensions measured. Simmons’ Multi-Media Engagement Study find that magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including “trustworthy” and “inspirational.” (Source: Simmons Multi-Media Engagement Study)
  9. Magazines and magazine ads garner the most attention: BIGresearch studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the Internet. (Source: BIGresearch Simultaneous Media Usage Study)
  10. Magazines outperform other media in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)
  11. Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options. (Source: BIGresearch Simultaneous Media Usage Study)
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